The Effect of Food Neophobia on Food Choice Motives and Vegetable Consumption

음식 선택 동기와 채소 소비의 관계를 조절하는 음식 신공포증의 효과 평가

The purpose of this study was to analyze the effects of food neophobia on food choice motives, such as health concern, weight control, ethical concern, and vegetable consumption. A total of 290 questionnaires were completed. Moderated regression analysis was used to measure the moderating effects of food neophobia. Results demonstrated Model 3 to be the best fit, compared to Model 1 and Model 2. In Model 3, the effects of health concern and food neophobia on vegetable consumption were statistically significant (p<0.01). However, the effects of weight control and ethical concern on vegetable consumption were not statistically significant (p>0.05). As expected, the combination of health concern and food neophobia had a significant effect on vegetable consumption (p<0.05). However, weight control and food neophobia, and ethical concern and food neophobia had no significant effects on vegetable consumption (p>0.05). Moreover, health concern related to vegetable consumption was statistically significant at all levels of food neophobia, except, when level of food neophobia was high (p<0.001). In developing and testing moderated regression models, which integrate relationship among food neophobia, health concern, weight control, ethical concern and vegetable consumption in the future, this study may provide a deeper understanding of the complex relationship among vegetable consumption behavior-related variables.