성격유형에 따른 주식투자행동에 관한 연구

A Study on the Investor Behavior for Investor's personality

  • Cho, Kook-Haeng (Department of Management Information System, Daelim College) ;
  • Lee, Jae-Eun (Business Administration Division, Hankuk University of Foreign Studies)
  • 발행 : 2008.09.30

초록

This study examined the individual investors' Behavior and proposed the research task how significant difference within and among investor's personality types. First of all, we investigated factors that influence individual investor's investment behavior, such as, openness, will to achieve, self-monitoring. As result investors who have lately five number of holding stock are more dependent on openness and will to achieve.

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