통상정보연구 (International Commerce and Information Review)
- 제10권3호
- /
- Pages.391-406
- /
- 2008
- /
- 1598-7604(pISSN)
세계화에 따른 한우브랜드의 마케팅전략에 관한 연구
A Study on marketing strategy for the Brand-name of Korea's Meat in the globalization Era
초록
Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.
키워드