Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 10 Issue 3
- /
- Pages.27-36
- /
- 2008
- /
- 1229-7240(pISSN)
A Study on the Pattern of Wholesale and Retail Consumer Behavior in Dongdaemoon Market about the Outsourced Products in Foreign Countries
동대문시장 도.소매소비자의 구매행동 - 해외 아웃소싱 상품을 중심으로 -
- Lee, Eun-Hyung (Dept. of Clothing, Kyungwon University) ;
-
Kim, Mi-Young
(Dept. of Clothing, Kyungwon University) ;
- Lee, Hyun-Jung (Dept. of Clothing, Kyungwon University)
- Published : 2008.12.31
Abstract
This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and
Keywords