A study on the spot location strategy for entry overseas of korea company

한국기업의 해외진출을 위한 현지화 전략에 관한 연구

Between different organization, they creat competitiveness from the result of their own manufacturing and sales activity especially the manufacturing companies. This paper will focus on the spot location strategy of korea company which have oversea business and find out the relationship between the spot location strategy and the resources or competitive ability of this kind of companies. Each company has their own way to realize their overseas business expansion and creat their competitiveness in their international business. At the same time, they also have their own way to share their resources and their competitive ability. All this 3 kinds of strategies are important and the combination of them is more important for companies that have overseas business. To examine the relationship between the spot location, the resources and the competitive ability strategies, this paper developed two hypotheses and tested them. To test the hypotheses, this paper conducted a mail survey to operations managers of overseas companies in Korea and collected 102 usable responses. To simplify the responses, this paper used cluster analysis and found 3groups of spot location strategy, 2 groups of resources strategy and 2 groups of competitive abilities strategy. This paper also investigated interdependence and performance differences between these groups. From the analyses, this paper found the following results: It is important for a overseas company to make their spot location strategy to be fit for their resources strategy and competitive abilities strategy and a perfect spot location strategy can make the company gain a advantage of high level in most of time.

모든 기업은 기업 자체의 실현 목적, 경영 확산과 기업 경쟁력을 강화하는 방식이 있다. 동시에 기업은 기업자체의 고유한 자원분배 및 경쟁력 제고에 관한 전략들을 가지고 있다. 그 중에서도 기업의 현지화 전략, 경쟁요소전략, 능력전략이 매우 중요한 것으로 나타났다. 또한 전략간 상호작용과 결합은 긍정적인 결과로 나타났다. 본 연구에서는 3가지 경영전략간의 관계를 점검하고 102개 한국 기업을 선정하여 3가지 경영전략의 특징 및 영향력에 대하여 비교 연구함으로써 기업의 현지화전략의 발전을 위하여 새로운 방향을 제시하였다.