A Cross-National Study on Mobile Internet Value Structures

모바일 인터넷의 사용 가치에 대한 비교 문화적 관점의 실정적 연구

As the mobile Internet spreads around the globe, a cross-national difference in the use of mobile services has become an important issue. The goal of this study is to propose and verity cross-national differences in the effect of each value-type on user satisfaction with the mobile Internet. We propose an analytic framework of four different types of value and apply this model to the value structures of mobile Internet users in two different countries. Large-scale online surveys were conducted in Korea and Hong Kong simultaneously with the same questionnaire. Results show that the relationships between the value components and user satisfaction varied between the two countries.