Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 9 Issue 2
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- Pages.69-83
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- 2007
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- 1229-7240(pISSN)
Hairdo Involvement.Hairdo Attitude Differences Depending on Clothing Involvement and Actual Conditions of Hairdo
의복관여에 따른 헤어관여와 헤어태도의 차이 및 헤어실태
- Lee, Hye-Weon (Dept. of Clothing, Kyungwon University) ;
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Kim, Mi-Young
(Dept. of Clothing, Kyungwon University)
- Published : 2007.09.30
Abstract
The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and
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