복식문화연구 (The Research Journal of the Costume Culture)
- 제15권4호
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- Pages.551-568
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- 2007
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- 1226-0401(pISSN)
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- 2383-6334(eISSN)
대학생들의 인터넷 패션 쇼핑몰에 대한 서비스 불평과 회복 지각에 관한 탐색적 연구
An Exploratory Study on University Student's Service Complaint and Recovery Perception toward Internet Fashion Shopping Mall
- Chung, Myung-Sun (Human Ecology Research Institute, Chonnam National University) ;
- Ju, Seong-Rae (Dept. of Clothing and Textiles, Chonnam National University)
- 발행 : 2007.08.31
초록
The purposes of this study were to identify factors of dissatisfaction and complaining behavior in internet fashion shopping mall, and to investigate constructs of service recovery for solution to this problems. Data were obtained from 201(male: 87, female: 114) internet fashion shopping mall consumer who have experiences of dissatisfaction and complaining behavior after buying products, and were analyzed using by descriptive analysis, factor analysis, Cronbach'
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