BSC의 한계 극복을 위한 시스템다이내믹스의 활용

A Study on the Application of System Dynamics to Overcome BSC Limitations

Like the saying "You can't manage what you can't measure," performance measurement is considered as one of the most important management activities for the organizations in either private or public sector. Performance measurement, however, has thus far relied too much on financial statements. Realizing the importance of a more scientific and comprehensive performance measurement, many organizations have adopted several different systems in order to objectively estimate their balanced performance results. The Balanced Scorecard (BSC) has become a popular means to measure performance. But the BSC has also received some criticisms. In this paper four limitations in the use of the BSC are discussed : BSCs focus on unidirectional causality, are unable to distinguish delays between actions and their impacts on performance, integrate insufficiently strategy with operational measures, and lead to internal biases. We propose a system dynamics approach with causal loop diagram(CLD) to develop a Dynamic BSC in order to overcome these limitations. The results suggest that developing a BSC with system dynamics is a promising approach to supplement existing BSC frameworks.