Conjoint Analysis and QFD for a Reliable Starting Point of Technology Roadmap

기술 로드맵의 기초 작성을 위한 컨조인트 분석과 QFD

The purpose of the current study is to suggest a reliable starting point for roadmapping to overcome two common shortcomings of previous literatures that they do not demonstrate a robust methodology for roadmap and they describe the roadmapping process in the abstract. The proposed methodology for roadmapping considers four important business- and market-related factors: consumer requirements, engineering characteristics, the gap between the roadmapped technology and competing technologies, and future changes in consumer preferences. We capture consumer preferences using conjoint analysis and interconnect the above four factors using QFD (Quality Function Deployment). The model is applied to power line communications (PLC). The results show that there is a significant difference between priorities assigned to the engineering characteristics by expert alone and priorities determined by the roadmapping model.