드라마세트장의 지속가능한 관광자원화 방안에 관한 연구 - 죽변 드라마 세트장의 개발안을 중심으로 -

A Study on Planning Sustainable Tourist Resource of TV Drama Location Sets - Centering on the Development Plan of Juk-Byun Drama Location Set -

TV-Drama Location sets as a potential magnet for tourism have been a popular subject during the past years. A large number of provincial governments have been trying to attract location sets to their region for this cause. But so far the drama sets, once they lost the heat of the initial exposure, have not been used continuously and thus result in waste of province budget. Systematic approach to the utilization and effective application is needed. On the basis of analyzing the issues and problems of existing TV drama sets, this study explores possibilities of development in the case of "Into the storm" drama set, locationed at Jukbyun, Uljin-gun. Through SWOT analysis, feasibility analysis, the study proposes sustainable scheme that accommodates potential for future drama, tourist attraction and functions for local residents.