Korean Journal of Human Ecology (한국생활과학회지)
- Volume 16 Issue 1
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- Pages.145-157
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- 2007
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
DOI QR Code
A Study on the Chinese University Women's Appearance Management Characteristics and Clothing Purchasing Behavior
중국 여대생의 외모관리 특성과 의복구매행동
- Wang, Ya (Chonbuk National University) ;
- Kim, Yong-Sook (Chonbuk Nat'l University, Research Institute of Human Ecology)
- Published : 2007.02.28
Abstract
The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.