동아시아식생활학회지 (Journal of the East Asian Society of Dietary Life)
- 제17권3호
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- Pages.425-431
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- 2007
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- 1225-6781(pISSN)
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- 2288-8802(eISSN)
아이스크림 전문점의 고객 선택 요인과 만족에 관한 연구
A Study on Determinant Factors and Choice Intentions Ice Cream Stores
- Kim, Ha-Yun (Dept. of Food-Service & Culinary Management, The Graduate School of Kyonggi University) ;
- Youn, Su-Kyung (Dept. of Food-Service & Culinary Management, The Graduate School of Kyonggi University) ;
- Kim, Myung-Hee (Dept. of Food-Service & Culinary Management, The Graduate School of Kyonggi University)
- 발행 : 2007.06.30
초록
This study focused on the attribution factors affecting customers' satisfaction and revisit behaviors related to ice cream stores. For this study, 180 ice cream consumers who were patrons of ice cream franchise stores were randomly selected. Among them, 31 did not completed the survey. Therefore, a total of 149 survey questionnaires were analyzed for the results. All results were carried out using the frequency, factor analysis, cross tabs, and regression procedure of the SPSS 10.0 package. The results indicated that customers who visit ice cream stores