감성과학 (Science of Emotion and Sensibility)
- 제10권2호
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- Pages.177-186
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- 2007
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- 1226-8593(pISSN)
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- 2383-613X(eISSN)
하절용 골프웨어의 착용실태 및 소비자 요구도
Investigation of wearing behaviors and consumer's needs for summer golf wear
- Kim, Jeong-Hwa (Dept. of Clothing and Textiles, Chungnam National University) ;
- Lee, Sun-Young (Dept. of Clothing and Textiles, Chungnam National University) ;
- Lee, Jung-Soon (Dept. of Clothing and Textiles, Chungnam National University)
- 발행 : 2007.06.30
초록
골프의 대중화가 이루어짐에 따라 다양한 연령대가 골프웨어 시장에 흡수되면서 기존의
The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.
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