Archives of design research (디자인학연구)
- Volume 20 Issue 1 Serial No. 69
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- Pages.5-20
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- 2007
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- 1226-8046(pISSN)
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- 2288-2987(eISSN)
The Analysis of the Influential Factors on Design Trends and Color Trends in the Late 20th Century
20세기 후반 디자인 트렌드의 형성요인과 색채 트렌드 분석
- Kim, Hyun-Kyung (Yonsei University) ;
- Kim, Young-In (Yonsei University)
- Published : 2007.02.28
Abstract
The aim of this research is to find out the flows of mega-trends and design trends by analyzing the factors that influence trend and design trends in the late 20th century. Moreover, it is to forecast and recommend design color trends by evaluating color trends in design trends for the near future. Secondary and primary research were used in parallel. In the late 20th century, mega-trends were analyzed from secondary research based on PEST. Design trends were analyzed from case studies in fashion, space, product and visual design. On this basis, design color trends were analyzed. Also, color trends were forecast for the near future. The results are as follows. Firstly, the main trends in the late 20th century were 'female thinking', 'back to the nature' and 'heaven of peace'. Second, main design trends in the 1970s were modernism, post-modernism and high-tech. In the 1980s, with those of the 1970s, ecology was introduced In the late 1980s. In the 1990s, modernism rose again and ecology had an influence. The trends of 'female thinking' and 'back to the nature' controled the design in the early 2000s. Third, design colors in the late 20th century changed from Red to Purple Blue. Tones changed from 'grayish' to 'dull' Finally, it was forecast that Purple Blue, Yellow Red and Green colors with 'grayish', 'dull' and 'deep' tones were going to be used mainly in the near future. Also, achromatic colors with female and warm nuances would be reflected in design parts. This research will be very useful in that it has built a concrete database reflected on design trends forecasting in the near future by organizing academically a methodology to identify trends reflected on design and identifying relation between mega-trends and design trends based on analyzing factors that influence trend.
본 연구는 20세기 후반 트렌드의 형성요인 및 디자인 트렌드를 분석하여 메가트렌드와 디자인트렌드의 흐름을 규명하고자 하였다. 또한, 디자인에 나타난 색채의 변화를 분석하여 디자인의 색채트렌드를 예측 제안하는 것을 목적으로 하였다. 연구방법으로는 문헌연구와 실증연구를 병행하였다. 트렌드의 형성요인인 정치, 경제, 사회 문화, 과학 기술 영역의 문헌연구를 통하여 20세기 후반 (1970