Management & Information Systems Review (경영과정보연구)
- Volume 23
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- Pages.135-156
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- 2007
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- 1598-2459(pISSN)
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- 2733-4767(eISSN)
A Study on the Perceived Risk of E Commerce and the Pre-Purchase Intention of Internet Shopping Mall Users according to Gender
인터넷 쇼핑몰 이용자의 성별에 따른 구매 이전의 지각된 위험과 구매의도에 관한 연구
- Kang, Young-Shin (Information Management, Kookmin University) ;
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Chung, Bhum-Suk
(Department of MIS, Yuhan College)
- Published : 2007.12.31
Abstract
The aims of this study are to determine if the perceived risk of e-commerce affect the Internet shopping mall users' decision to pre-purchase an item via e-commerce, to find out if there are differences among the induced perceived risk according to gender, and to verify if the perceived risk according to gender have a correlation to a person's decision to pre-purchase an item via e-commerce. It can thus be concluded that the pre-perceived risk of e-commerce affect the Internet shopping mall users' purchase intention. Different results were obtained, though, according to gender. Moreover, the perceived risk of e-commerce based on gender and the purchase intention of the Internet shopping mall users were shown not to have a correlation. This means that although slightly different study results were presented, e-commerce purchasers can use these results to recognize the risk of e-commerce.