Study of Changes in Names of Outdoor Space and the Characteristics of Their Image in Apartment Complexes after the IMF Restructuring

IMF 이후 아파트 단지 옥외공간 명칭변화와 이미지 특성 연구

This study intended to provide basic data for the future naming of outdoor areas in apartment complexes by conducting research into the causes, lengths of time, trends, and characteristics of the changes of outdoor space names of apartment complexes and by analyzing current images of outdoor space names. In order to explore the causes and intervals of changes of outdoor spaces in apartment complexes, related literature was surveyed, with on-site inspections being made to examine outdoor space names by time intervals. At the site selected for this study, a case study was conducted to determine the outdoor space names and to understand the trends in the changes of these name in the apartment complexes. Moreover, a questionnaire survey incorporating selected adjectives was administered to investigate the perceived images of outdoor space names and finished construction spaces. The results are as follows: 1. Causes driving changes in apartment outdoor space names included changes in apartment complex planning concepts, changes in the values and demands of apartment buyers, social values, and changes of brand. Intervals of changes were divided into two with the 1997 IMF financial restructuring of the Korean economy as the division. 2. In regards to trends in changes of apartment outdoor space names and their characteristics, various features applied to spaces have caused many changes, which resulted in the phrase $'\bigcirc\;\bigcirc+garden'$, expressions suggesting various images, and Korean names. 3. The results of the analysis of apartment outdoor space names and finished construction images revealed that there was a difference in all the spaces. This is thought to be mainly due to such issues as paved min, the use of ready-made goods, and figurative expressions. The results of the study above indicate that changes in outdoor space names of apartment complexes have been made simply as part of marketing strategies, with no consideration of the residents. Apartments, an important means of housing in Korea, account for more than 50% of Korea's total housing, and the naming of outdoor space serves as an essential element for residents. Therefore, outdoor spaces of apartment complexes should be named in consideration of the final appearance after construction is completed, with effort by the industry being required.