Abstract
One of the most important aspects to succeed in character industry is to develop a character that it can sensibly satisfy customers. For this, sensibility evaluation has to be carried character design have to be analyzed, firstly. In this study, sensibility evaluation using multi-variate analysis was performed for some humanized characters. From the factor analysis, sensibility factors were extracted and sensibility characteristics for characters were analyzed by those factors. Preference for those characters was evaluated and was analyzed in relation to those sensibility characteristics. Finally, a direction of character design was proposed from those results.