Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)
- Volume 8 Issue 6
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- Pages.1682-1694
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- 2007
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- 1975-4701(pISSN)
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- 2288-4688(eISSN)
A Study on the status analysis and revitalization of traditional market - With a focus on the support for improvement projects in Daejeon and Chungcheong -
재래시장 현황 분석 및 활성화 방안에 관한 연구 - 대전.충청지역의 개선 지원 사업을 중심으로 -
- Published : 2007.12.31
Abstract
There are a lot of factors working to facilitate the decline of Korea's traditional markets including large-scale discount stores, convenience stores, businesses of new types such as non-store retailing, and fiercer competitions among retail shops. The changes to the business environment are never favorable to them, either; the consumers have developed more diverse tastes and altered their purchasing styles; and the trading areas around traditional markets have withdrawn in size and power as new towns attract more businesses. In a word, every factor and situation seems to push traditional markets down the slope. Reacting to the problems, the Korean government enacted and enforced the "Special Law for the Promotion of Traditional Markets and Shopping Streets" to provide proper financial and management support. The shop owners of traditional markets formed merchants and prosperity associations and took various initiatives to increase the competitive edge of their traditional markets. All those efforts on the part of the government and the merchants, however, do not seem to be enough to revive traditional markets. This study set out to compare and analyze the management of shop owners of traditional markets based on the support projects by the government, to conduct an empirical research and analysis of their management conditions, and to suggest a better policy model by making improvements for the government's support system and making revisions to the current directions.
대형할인점, 편의점, 무점포영업 등 신업태의 확대, 소매업태 점포 간 경쟁심화로 전통 재래시장권은 소비자의 다양한 기호, 구매스타일 변화 및 신도시 상권이동에 따른 상권 위축 등 외부적 요인으로 인한 불리한 영업환경의 변화에 따라 쇠퇴일로에 처하고 있다. 이의 대처방안으로 정부는 "재래시장 및 상점가 육성을 위한 특별법" 제정 시행을 통한 재정 지원 및 경영지원을 법제화하였으며, 이에 맞추어 재래시장 점포주들은 상인회, 번영회를 결성하고 재래시장 경쟁력 향상에 매진하고 있으나 재래시장 활성화를 위해서는 미흡한 실정이다. 정부에서 지원하고 있는 사업을 바탕으로 재래시장 점포주들의 경영실태를 비교 분석함으로써 재래시장 점포주들의 경영 상태를 실증 조사분석하며 또한 정부지원 제도의 개선점과 추진 방향 수정으로 보다 좋은 정책 방향 모델을 제시하기 위하여 연구하고자한다.
Keywords
- management;
- research of management status;
- revitalization;
- analysis of factors for successful revitalization on the traditional market;
- satisfaction awards;
- return on investment