The Journal of Fisheries Business Administration (수산경영론집)

The Korean Society of Fisheries Business Administration (한국수산경영학회)
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A study on Improvement of Amenity in the Coastal Landscapes - centered to the ports of Busan -

해양경관의 어메니티 제고에 관한 연구 - 부산 항만을 중심으로 -

  • 양위주 (부경대학교 경영대학 관광경영학과) ;
  • 구본아 (부경대학교 경영학과)
  • Published : 2007.12.31
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Abstract

This study was to analyze amenity of the port landscapes for North port, South port, and Gamcheon port in Busan. Amenity related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the amenity and factors. The result found 3 factors, including dynamics, stability, and familarity. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting tourists should consider dynamics in terms of port landscape plan and tourist attraction development for amenity quality management.

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