통상정보연구 (International Commerce and Information Review)
- 제9권1호
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- Pages.119-148
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- 2007
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- 1598-7604(pISSN)
수출마케팅에서 무역e-Marketplace 참여기업의 환경-활용-성과모형에 관한 연구
Environment-Usage-Performance Model on Participating Firms of Electronic Marketplace in Export Marketing
- 발행 : 2007.03.27
초록
The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.