패션비즈니스 (Journal of Fashion Business)

  • 제10권3호
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  • Pages.44-53
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  • 2006
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
권호 표지

The Effects of Image Making According to Somatotypes and Face Types

  • Choi, Mee-Sung (Dept. of Costume Design, Dongshin University) ;
  • Kim, Sung-Hee (Dept. of Clothing and Textiles, Chonnam National University)
  • 발행 : 2006.07.30
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초록

The purposes of this study were to find out any significants among somatotypes and face types and importance of image making to successful students' life. The respondents were composed of 181 males and 160 females. It consists of total 29 items including the facial features, personality expression methods, characteristics of body shapes, image making, colors and neckline and their responses were measured with Likert 5-point scale. For data analysis, descriptive statistics, cross-tabulation analysis including $Χ^2$-test and frequency analysis were used. As the results, 47％ of male students and 28% of female students responded they were satisfied with their own facial types. 32% of male students and all female students were not satisfied with their own body shapes and fashion depends on accessories like hat, sunglasses, boots and necklace rather than dress itself. All male and female students were not satisfied with their body shapes and recognized the importance of image. They answered that they change image if someone advices their image and it suggests that information and intellectual needs of image making are required and approach to efficient methods of image making is needed.

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