Journal of Information Technology Applications and Management
- 제13권2호
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- Pages.67-86
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- 2006
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
모바일뱅킹서비스 수용요인에 관한 실증연구
An Empirical Study on the Factors Influencing the Acceptance of Mobile Banking Services
- 발행 : 2006.06.01
초록
Based on literature relating to the TAM (technology acceptance model) and TPB (theory of planned behavior), this study extends the TAM in a mobile banking context. The extended model was tested using LISREL analysis on the sample of 222 users who have experience with the banking service. The model was partially supported in a mobile banking context, accounting for 49% of the variance in the usage intention. The results showed that the perceived usefulness, the perceived credibility, and the perceived financial cost play a significant role in influencing the usage intention of the mobile banking service. In addition, instant connectivity and perceived credibility were found to influence the perceived usefulness, and self-efficacy and instant connectivity were found to influence the perceived ease of use. Implications of these findings are discussed for researchers and practitioners.
키워드