Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
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Modeling Diffusion Process Under Abrupt Changes of External Factors

외생변수가 급변하는 상황에서의 확산과정 모형화

  • 박상준 (전북대학교 경영학부) ;
  • 한민희 (한국과학기술원 테크노경영대학원) ;
  • 신창훈 (한국해양대학교 물류시스템공학과)
  • Published : 2006.06.01
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Abstract

In reality, we can observe anomalous diffusion patterns of cycle-recycle or rejuvenation. Abrupt changes in the market environment such as sudden currency devaluation or change in government policy or those in marketing strategies such as drastic repositioning can lead to such atypical diffusion patterns. The authors present extended Bass models that incorporate effects of such abrupt changes of external factors into the hazard rate and the market potential. Using a set of compact-car data affected by a drastic change in the government policy, they illustrate the strengths of the proposed models.

Keywords

References

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