한국생활과학회지 (Korean Journal of Human Ecology)
- 제15권5호
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- Pages.761-773
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- 2006
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
충북지역 대학생소비자의 웰빙태도와 웰빙상품에 대한 기대 및 만족도
The Survey of University Students' Attitude and Expectation-Satisfaction on Well-Being Products
- Kim, Ki-Nam (Dept. of Food and Nutrition, Chungbuk National University) ;
- Choi, Jong-Myoung (Dept. of Fashion Design Information studies, Chungbuk National University) ;
- Yoo, Hyun-Jun (Dept. of Housing, Interior Design & Consumer Studies, Chungbuk National University)
- 발행 : 2006.10.30
초록
The purpose of this study was to explore the consumers' attitude and expectation-satisfaction on well-being products, Consumers' expectation, performance and disconfirmation scales were composed 7 items of 5-likert scales. Consumers' Satisfaction on well-being products was measured with one-item-measurement scale, The consumers' well-being attitudes were composed 4 dimensions such as (1)consuming the well-being products, (2)pursuit of mental well-being, (3)criticism about commercial fashion, (4) pursuit of harmony with natural life. The results were as follows: 1. The well-being attitudes were contrast with a positive attitude and negative attitude, Especially, criticism about commercial fashion was highly remarked. 2. There were statistic differences in the consumers' expectation and performance on well-being products, The Expectation was higher than the performance. It means that consumers' high expectation on the well-being products will bring about the lower satisfaction or dissatisfaction. 3. Consumers' Satisfaction on the well-being products was statistically different among groups by the well-being attitudes.