간호행정학회지 (Journal of Korean Academy of Nursing Administration)
- 제12권4호
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- Pages.615-623
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- 2006
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- 1225-9330(pISSN)
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- 2288-4955(eISSN)
간호사의 마케팅관련개념에 대한 인지도와 교육요구도
Nurses' Perception and Education Needs for Concepts related Marketing
- Kim, Hyun-Gyung (Red Cross College of Nursing) ;
- Ahn, Sung-Hee (College of Nursing, Catholic University) ;
- Kim, In-Sook (College of Nursing, Yonsei University) ;
- Kang, Yoon-Sook (Red Cross College of Nursing)
- 발행 : 2006.12.31
초록
Purpose: The purpose of this study was to examine clinical nurses' perception and education needs for concepts related marketing. Methods: The subjects of this study were 340 nurses who were working in the 9 general hospitals located in Seoul and Gyeonggido. The data were collected using structured questionnaire(Cronbach'