Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)

Korea Fashion and Costume Design Association (한국의상디자인학회)
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Analysis of Design Characteristic and Trend of Spore Casual Ware - Based on Comparison with Active Spore Ware -

국내 스포츠 캐주얼웨어의 디자인 특성과 트렌드 경향 분석 - 액티브 스포츠 웨어와의 비교 분석에 기초하여 -

  • Lee In-Sung (Dept. of Clothing and Textile, Ewha Woman's University) ;
  • Lhee Sang-Yung (Dept. of Clothing and Textile, Ewha Woman's University) ;
  • Kim Tae-Hui (Dept. of Clothing and Textile, Ewha Woman's University)
  • 이인성 (이화여자대학교 의류직물학과) ;
  • 이상영 (이화여자대학교 의류직물학과) ;
  • 김태희 (이화여자대학교 의류직물학과)
  • Published : 2006.03.01
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Abstract

This paper investigates recent trend and characteristic of sports casual ware. By literature review and case study, it compares active sports casual ware with sports ware and analyzes how the latter has been applied to the former. Further, it attempts to assess future design trend of sports casual ware The result of the analysis of 2004 F/W season's trend is the following. Most brands emphasize classic factors and, at the same time, adopts recent trends. They effectively use splendid colors to expose brand identity, and take advantage of sports games as a marketing tool of special lines. In addition, designs emphasizing women's sexy and healthy style are popular in sports casual ware. Recent trend is characterized by cross-over or hybrid. Active sports ware is expanded to a mixture with casual ware or casual ware featured sportive details and images.

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