The International Journal of Costume Culture
- Volume 9 Issue 1
- /
- Pages.15-26
- /
- 2006
- /
- 1229-2761(pISSN)
- /
- 1229-2761(eISSN)
The Effects of Service Quality on Long-Term Orientation with Customers in Fashion Retail Stores
-
Ju, Seong-Rae
(Dept. of Clothing and Textiles, Chonnam National University) ;
-
Chung, Myung-Sun
(Human Ecology Research Institute, Chonnam National University)
- Published : 2006.05.31
Abstract
The purposes of this study were 1) to identify the dimension of perceived service quality of fashion retail stores in the basis of expanded marketing mix, 2) to investigate the effect of each dimension on long-term orientation/customer satisfaction, trust, commitment and WOM/repurchase intention) on perceived service quality. The questionnaires were administered to 333 women shopped in a fashion retail store in Gwang-ju city. Data were analyzed by using exploratory and confirmatory factor analysis, Cronbach'
Keywords