고객들의 지각된 가치가 신뢰와 만족, 그리고 재구매의도에 미치는 영향

The Effect of Customer's Perceived Value on Trust, Satisfaction, and Repurchase Intention

Many researches on online shopping malls have been studied actively in domestic and foreign countries. As the life style of domestic consumers have changed, the role of traditional markets have been replaced by that of discount retail stores. However, there have been a little research on domestic discount retail stores. This paper provides empirical evidence on the relationship between perceived value, trust, satisfaction, and repurchase intention based on a discount retail store in Gyeongnam province. The result show that trust and satisfaction act as a mediating variable on the relationship between perceived value and repurchase intention.