Culinary science and hospitality research (한국조리학회지)
- Volume 12 Issue 3 Serial No. 30
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- Pages.186-200
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- 2006
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- 2466-0752(pISSN)
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- 2466-1023(eISSN)
A Study on University Students' Eating-out Behavior and Attitude to Coupons and Alliance Cards
대학생들의 외식 소비 행태 및 쿠폰과 제휴 카드에 대한 태도 조사
- Lee, Jong-Ho (Dept. of Tourism Hotel & Restaurant Management, Daelim College) ;
- Jung, Hyun-Young (Research Institute of Food and Nutritional Science, Yonsei University)
- Published : 2006.09.30
Abstract
This study was conducted to investigate university students' eating out behavior and attitude to coupons and alliance cards in the food service industry. Self administered questionnaires were collected from 435 students. Statistical data analysis was completed using a SPSS v. 12.0 program. The results were summarized as follows: The average age was 21.24. Korean-style food was the most favorite dish when they ate out. Major sources of restaurant information were friends and acquaintances. The factors of choosing restaurants came 'taste', 'hygienic', 'price' and 'service' in that order. Comparing coupons with alliance cards, they used coupons less frequently than alliance cards. The behavior of using coupons and alliance cards indicated that university students regarded alliance cards as more economically helpful than coupons.