A Study on the Effects of Strategic Alliance of the Foodservice Industry on Customer's Satisfaction and Revisiting

외식업체 전략적 제휴가 고객 만족 및 재방문 의도에 미치는 영향에 관한 연구

This research is based on the survey of strategic alliance of the foodservice industry conducted by interviewing their customers. We found out that cooperating and information of benefits influenced revisiting followed by service quality and customer satisfaction. As a result of research, we noticed that for breaking through the depression and having synergic effects among the enterprises, providing high service and quality to customer is a key to success. It must be used as an essential part of marketing strategic plans for maintaining and increasing customers, guiding partner selection among the enterprises.