대한교통학회지 (Journal of Korean Society of Transportation)

  • 제24권2호
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  • Pages.43-51
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  • 2006
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  • 1229-1366(pISSN)
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  • 2234-4217(eISSN)
대한교통학회 (Korean Society of Transportation)
권호 표지

항공여객의 차후 행동의도에 영향을 주는 변수에 관한 연구

Investigating the Antecedents of Air Passengers' Behavioural Intentions

  • 발행 : 2006.04.30
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초록

본 연구는 항공기를 이용한 승객들이 인지하는 항공사의 서비스품질과 마케팅 요소들이 차후 행동의도에 어떤 영향을 주는가를 알아보는데 목적이 있다 이를 위하여 항공권 가격, 서비스 품질, 서비스 효용, 승객 만족, 항공사 이미지, 행동의도를 의사결정의 영향요인으로 하여 연구모형을 설정하고 설문을 통하여 수집된 자료를 경로분석하였다. 분석 결과 항공권 가격, 서비스 품질, 서비스 가치 고객 만족, 항공사 이미지가 직접적 또는 간접적으로 항공사 승객들의 의사결정에 긍정적인 영향을 미치는 것으로 나타났다.

This Paper investigates how perceived Price, airline service aquality, perceived value. passenger satisfaction, and airline image determine passengers' future behavioural intentions. To test the conceptual framework, Path analysis using a maximum likelihood estimator, was applied to data collected from Korean international air passengers. It was found that all the hypothesized relationships were statistically significant. Perceived price. Perceived value, passenger satisfaction, and airline image were each found to Have a direct effect on Korean international air passengers future behavioural intentions.

키워드

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