Asia pacific journal of information systems

  • 제16권3호
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  • Pages.229-241
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  • 2006
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  • 2288-5404(pISSN)
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  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
권호 표지

인터넷기업 간 전략적 제휴와 이윤배분: 네트워크 효과를 중심으로

Strategic Alliance and Profit Sharing in the Internet Market with Network Effects

  • 오정훈 (고려대학교 국제대학원)
  • 발행 : 2006.09.30
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초록

In this paper, we develop three stage non-cooperative game models to analyze the alliance strategies of companies in internet markets where network effects are present. Regardless of its market share, an internet company's strategic alliance appears to be a superior strategy. The analysis also identifies profit sharing structures in the internet market where a smaller and unknown company is enforced to split its own profits with a larger and well-known company. It is shown that the amount of profit sharing grows as the size of network effects becomes larger.

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참고문헌

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