Asia pacific journal of information systems

  • 제16권1호
  • /
  • Pages.45-69
  • /
  • 2006
  • /
  • 2288-5404(pISSN)
  • /
  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
권호 표지

인지적 몰입이 개인의 기술 수용에 미치는 영향: MP3 플레이어에 대한 실증 연구

The Effect of Cognitive Absorption on the Individual Intention of Technology Acceptance: An Empirical Study on the MP3 Player

  • 김보연 (서울대학교 경영대학) ;
  • 이상근 (아주대학교 경영대학 e-비즈니스학부) ;
  • 강민철 (아주대학교 경영대학 e-비즈니스학부)
  • 발행 : 2006.03.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand individual mental beliefs in technology acceptance and imitation influence. This study integrates Technology Acceptance Model (TAM), Flow Theory (FT) and Diffusion of Innovation Theory (DIT). This paper indicates that imitation context, cognitive absorption (CA) based Flow theory and innovation context are the three important factors influencing user acceptance of information technologies. The proposed model has been tested among 232 users of MP3 players. Results showed that innovation context and cognitive absorption have positive influences on intention to use technology. Not all factors of the imitation context have direct effect on intention to use. However, we found that imitation context has positive influence on intention to use technology through cognitive absorption.

키워드

참고문헌

  1. 김원석, MP3업체 사상 최대 매출실적 기록, 전자신문, 2004.04.22
  2. 알앤디비즈, MP3 플레이어의 시장 및 제품분석, 신시장 리포트, 2005
  3. 오창규, 정활식, '의사결정 상황을 반영한 기술수용모형(TAM)의 평가,' 경영학연구, Vol. 33, No. 3, 2004, pp. 839-864
  4. 전경원.김원석, 2004 상반기 IT시장 결산: 정보가전, 전자신문, 2004.7.14
  5. Adams, D., Nelson R.R., and Todd, P., 'Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication,' MIS Quarterly, Vol. 16, No. 2, 1992, pp. 227-248
  6. Agarwal, R., Sambamurthy, V., and Stair, R., 'Cognitive Absorption and the Adoption of New Information Technologies,' paper presented at the Academy of Management Annual Meeting, Boston, 1997
  7. Agarwal, R. and Karahanna, E., 'Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage,' MIS Quarterly, Vol. 24, No. 4, 2000, pp. 665-694 https://doi.org/10.2307/3250951
  8. Arndt, J., 'Role of Product Conversation in the Diffusion of a New Product,' Journal of Marketing Research, Vol. 4, August 1967, pp. 291-295 https://doi.org/10.2307/3149462
  9. Bandura, A., Social Foundations of Thought and Action: A Social Cognitive Theory, Prentice-Hall, Englewood Cliffs, NJ, 1986
  10. Bayus, B.L., 'Word of Mouth: The Indirect Effects of Marketing Efforts,' Journal of Advertising Research, Vol. 25, No. 3, June/ July 1985, pp. 31-39
  11. Bem, D.J., 'Self perception theory,' In L. Berkowitz (Eds.), Advances in experimental social psychology, New York: Academic Press, 1972
  12. Browne, M.W. and Cudeck, R., 'Alternative Ways of Assessing Model Fit,' Sociological Methods and Research, Vol. 21, No. 2, 1992, pp. 230-258 https://doi.org/10.1177/0049124192021002005
  13. Chen, L.D., Gillenson, M.L., and Sherrel, D.L., 'Enticing Online Consumers: An Extended Technology Acceptance Perspective,' Information & Management, Vol. 39, No. 8, 2002, pp. 705-719 https://doi.org/10.1016/S0378-7206(01)00127-6
  14. Chau, P.Y.K., 'Re-examining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach,' Decision Sciences, Vol. 28, No. 2, 1997, pp. 309-334 https://doi.org/10.1111/j.1540-5915.1997.tb01313.x
  15. Clarke, S.G. and Haworth, J.T., ''Flow' Experience in the Daily Lives of Sixth- Form Collect Students,' British Journal of Psychology, Vol. 85, No. 4, 1994, pp. 511- 523 https://doi.org/10.1111/j.2044-8295.1994.tb02538.x
  16. Csikszentmihalyi, M. and Csikszentmihalyi, I., 'Introduction to Part IV in Optimal Experience: Psychological Studies of Flow in Consciousness,' Mihaly Csikszentmihalyi and Isabella Selega Csikszentmihalyi, eds., Cambrige, Cambridge University Press, 1988
  17. Csikszentmihalyi, M., Flow: The Psychology of Optimal Experience, Harper and Row, New York, 1990
  18. Davis, F.D., 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,' MIS Quarterly, Vol. 13, No. 3, September 1989, pp. 318-339
  19. Davis, F.D., Bagozzi, R.P., and Warshaw, P.R., 'User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,' Management Science, Vol. 35, No. 8, August 1989, pp. 982-1003 https://doi.org/10.1287/mnsc.35.8.982
  20. Davis, F.D., Bagozzi, R.P., and Warshaw, P.R., 'Extrinsic and Intrinsic Motivation to Use Computers in the Workplace,' Journal of Applied Social Psychology, Vol. 22, No. 14, 1992, pp. 1111-1132 https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
  21. Deci, E.L. and Ryan, R.M., Intrinsic Motivation and Self-determination in Human Behavior, Plenum, New York, 1985
  22. Dixon, M., Labelle, L., and Laurence, J-R., 'A Multivariate Approach to the Prediction of Hypnotic Susceptibility,' The International Journal of Clinical and Experimental Hypnosis, Vol. 44, No. 3, 1996, pp. 25-264
  23. Dube, L., Chattopadhyay, A., and Letarte, A., 'Should Advertising Appeals Match the Basis of Consumers' Attitudes?,' Journal of Advertising Research, November/ December 1996, Vol. 36, No. 6, pp. 82-89
  24. Ellis, G.D., Voelkl, J.E., and Morris, C., 'Measurement and Analysis Issues with Explanation of Variance in Daily Experience Using the Flow Model,' Journal of Leisure Research, Vol. 26, No. 4, 1994, pp. 337-356 https://doi.org/10.1080/00222216.1994.11969966
  25. Evaristo, J.R. and Karahanna, E., 'The Impact of Mental Workload on the Evaluation of Information Technology Innovations,' in Information Systems and Technology Innovation and Diffusion, T.J. Larsen and G. McGuire (eds.), Idea Group Publishing, Harrisburg, PA, 1998, pp. 48-70
  26. Festinger, L., A Theory of Cognitive Dissonance, Stanford: Stanford University Press, 1957
  27. Fishbein, M. and Ajzen, I., Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley: Reading, MA, 1975
  28. Fisher, J.C. and Pry, R.H., 'A Simple Substitution Model for Technological Change,' Technological Forecasting and Social Change, Vol. 2, May 1971, pp. 145-147
  29. George, S.D., 'The Product Life Cycle: Analysis and Applications Issues,' Journal of Marketing, Vol. 45, No. 5, Fall 1981, pp. 60-67 https://doi.org/10.2307/1251472
  30. Ghani, J.A. and Deshpande, S.P., 'Task Characteristics and the Experience of Optimal Flow in Human Computer Interaction,' The Journa of Psychology, Vol. 128, No. 4, 1994, pp. 381-391 https://doi.org/10.1080/00223980.1994.9712742
  31. Hill, R.P. and Mazis, M.B., 'Measuring Emotional Responses to Advertising,' in R.J. Lutz(Ed), Advances in Consumer Research, Vol. 13, Provo, UT : Association for Consumer Research, 1986, pp. 164-169
  32. Hoffman, T.P., Novak, D.L., and Yung, Y-F., 'Measuring the Flow Construct in On-Line Environments: A Structural Modeling Approach,' working paper, Vanderbilt University, April, 1999
  33. Horsky, D. and Simon, L.S., 'Advertising and the Diffusion of New Products,' Management Science, Vol. 2, No. 1, Winter 1983, pp. 1-18
  34. Igbaria, M., Parasuraman, S., and Baroudi, J.J., 'A Motivational Model of Microcomputer Usage,' Journal of Management Informaion System, Vol. 13, No. 1, 1996, pp. 127-143 https://doi.org/10.1080/07421222.1996.11518115
  35. Jreskog, K.G., Srbom, D., LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language, Scientific Software: Chicago, IL, 1993
  36. Kumar, V.K., Pekala, R.J., and Cummings, J., 'Trait Factors, State Effects, and Hypnotizability,' International Journal of Clinical and Experimental Hypnosis, Vol. 45, No. 3, July 1996, pp. 232-259
  37. Lee, S.M., 'Korea: From a Land of Morning Calm to ICT Hotbed,' Academy of Management Executive, Vol. 17, No. 2, 2003, pp. 7-18
  38. Mackenzie, S.B., Lutz, R.J., and Belch, G.E., 'The Role of Attitude toward the Ad as a mediation of Advertising Effectiveness: A Test of Competing Explanations,' Journal of Marketing Research, Vol. 23, May 1986, pp. 130-143 https://doi.org/10.2307/3151660
  39. Mannell, R.C., Zuzanek, J., and Larson, R., 'Leisure States and Flow Experiences: Testing Perceived Freedom and Intrinsic Motivation Hypotheses,' Journal of Leisure Research, Vol. 20, No. 4, 1988, pp. 289-304 https://doi.org/10.1080/00222216.1988.11969782
  40. Mansfield, E., Industrial Research and Technological Innovation, New York: W.W. Norton NY, 1968
  41. Mathieson, K., 'Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior,' Information Systems Research, Vol. 2, No. 3, September 1991, pp. 173-191 https://doi.org/10.1287/isre.2.3.173
  42. Moon, J.W. and Kim, Y.G., 'Extending the TAM for a WWW Context,' Information and Management, Vol. 38, No. 4, 2001, pp. 217-230 https://doi.org/10.1016/S0378-7206(00)00061-6
  43. Mulaik, S.A., James, L.R., Alstine, J.V., Brett, J.M., Lind, S., and Stilwell, X.D., 'Evaluation of Goodness-of-fit indices for Structural Equation Modeling,' Psychological Bulletin, Vol. 105, No. 3, 1989, pp. 430-445 https://doi.org/10.1037/0033-2909.105.3.430
  44. Novak, T.P. and Hoffman, D.L., 'Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,' Journal of Marketing, Vol. 60, No. 3, July 1996, pp. 50-68 https://doi.org/10.2307/1251841
  45. Novak, T.P., Hoffman, D.L., and Yung, Y.F., 'Measuring the Flow Construct in Online Environments: A Structural Modeling Approach,' Working paper, May 1998
  46. Philip, K., Marketing Management: Analysis Planning, Implementation, and Control, 10th ed. Upper Saddle River, NJ: Prentice Hall, 2000, p. 316
  47. Ray, M., Advertising and Communication Management, NJ: Prentice-Hall, 1982
  48. Roche, S.M. and McConkey, K.M., 'Absorption: Nature, Assessment, and Correlates,' Journal of Personality and Social Psychology, Vol. 59, No. 1, 1990, pp. 91-101 https://doi.org/10.1037/0022-3514.59.1.91
  49. Rogers, E.M., Diffusion of Innovations (Forth Edition), Etats-Unis Free Press: New York, NY, 1995
  50. Salancik, G.R. and Pfeffer, J., 'A Social Information Processing Approach to Job Attitudes and Task Design,' Administrative Science Quarterly, Vol. 23, No. 2, June 1978, pp. 23-253
  51. Simon, H. and Sevastian, K.H., 'Diffusion and Advertising: The German Telephone Campaign,' Management Science, Vol. 33, No. 4, April 1987
  52. Straub, D., Keil, M., and Brenner, W., 'Testing the Technology Acceptance Model across Cultures: A Three Country Study,' Information and Management, Vol. 33, No. 2, 1997, pp. 1-11 https://doi.org/10.1016/S0378-7206(97)00026-8
  53. Swanson, E.B., 'Information Systems Innovations among Organizations,' Management Science, Vol. 40, No. 9, 1994, pp. 1069-1092 https://doi.org/10.1287/mnsc.40.9.1069
  54. Taylor, S. and Todd, P., 'Understanding Information Technology Usage: A Test of Computing Models,' Information Systems Research, Vol. 6, No. 2, 1995, pp. 144-176 https://doi.org/10.1287/isre.6.2.144
  55. Tellegen, A. and Atkinson, G., 'Openness to Absorbing and Self-Altering Experiences (Absorption.), a Trait Related to Hypnotic Susceptibility,' Journal of Abnormal Psychology, Vol. 83, No. 3, 1974, pp. 268-277 https://doi.org/10.1037/h0036681
  56. Tellegen, A., 'Practicing the Two Disciplines for Relaxation and Enlightenment: Comment on 'Role of the Feedback in Electromyograph Feedback: The Relevance of Attention' by Qualls and Sheehan,' Journal of Experimental Psychology: General Vol. 110, No. 2, 1981, pp. 217-226 https://doi.org/10.1037/0096-3445.110.2.217
  57. Tellegen, A., 'Brief Manual for the Multidimensional Personality Questionnaire,' Unpublished Manuscript, Department of Psychology, University of Minnesota, 1982
  58. Teo, T.S.H., Lim, V.K.G., and Lai, R.Y.C., 'Intrinsic and Extrinsic Motivation in Internet Usage,' Omega, Vol. 27, No. 1, Feburuary 1999, pp.25-37 https://doi.org/10.1016/S0305-0483(98)00028-0
  59. Trevino, L.K. and Webster, J., 'Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts,' Communication Research, Vol. 19, No. 5, 1992, pp. 539-573 https://doi.org/10.1177/009365092019005001
  60. Vallerand, R.J., 'Toward a Hierarchical Model of Intrinsic and Extrinsic Motivation,' Advances in Experimental Social Psychology, Vol. 29, 1997, pp. 271-374 https://doi.org/10.1016/S0065-2601(08)60019-2
  61. Venkatesh, V., 'Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation,' MIS Quarterly, Vol. 23. No. 2, June 1999, pp. 239-260 https://doi.org/10.2307/249753
  62. Venkatesh, V. and Davis, F.D., 'A Model of the Antecedents of Perceived Ease of Use: Development and Test,' Decision Sciences, Vol. 27, No. 3, 1996, pp. 451-481 https://doi.org/10.1111/j.1540-5915.1996.tb01822.x
  63. Venkatraman, N., Loh, L., and Koh, J., 'The Adoption of Corporate Governance Mechanisms: A Test of Computing Diffusion Models,' Management Science, Vol. 40, No. 4, 1994, pp. 496-507 https://doi.org/10.1287/mnsc.40.4.496
  64. Wansink, B., Kent, R.J., and Hoch S.J., 'An Anchoring and Adjustment Model of Purchase Quantity Decisions,' Journal of Marketing Research, Vol. 35, No. 1, February 1998, pp. 71-81 https://doi.org/10.2307/3151931
  65. Webster, J. and Hackley, P., 'Teachin Effectiveness in Technology-Mediated Distance Learning,' Academy of Management Journal, Vol. 40, No. 6, 1997, pp. 1282-1309 https://doi.org/10.2307/257034
  66. Webster, J., Trevino, L.K., and Ryan, L., 'The Dimensionality and Correlates of Flow in Human Computer Interactions,' Computers in Human Behavior, Vol. 9, No. 4, Winter 1993, pp. 411-426 https://doi.org/10.1016/0747-5632(93)90032-N
  67. Webster, J. and Ho, H., 'Audience Engagement in Multi-Media Presentations,' Data Base for the Advances in Information Systems, Vol. 28, No. 2, 1997, pp. 63-77 https://doi.org/10.1145/264701.264706
  68. Wild, T.C., Kuiken, D., and Schopflocher, D., 'The Role of Absorption in Experiential Involvement,' Journal of Personality and Social Psychology, Vol. 69, No. 3, 1995, pp. 569-579 https://doi.org/10.1037/0022-3514.69.3.569
  69. Wilson, W.R. and Peterson, R.A., 'Some Limits on the Potency of Word-of mouth Information,' Advances in Consumer Research, Vol. 16, 1989, pp. 23-29
  70. Zaltman, G., Duncan, R., and Holbek, J., Innovations and Organizations, New York: John Wiley & Sons, 1973
  71. Zinkhan, G.M. and Muderrisoglu, A., 'Involvement, Familiarity, Cognitive Differentiation, and Advertising Recall: A Test of Convergent and Discriminant Validity,' E.C. Hirschman and M. Holbrook (eds.), Advances in Consumer Research, Vol. 12, Provo, UT: Association for Consumer Research, 1985, pp. 356-361