The Journal of Information Technology (정보학연구)
- Volume 9 Issue 1
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- Pages.41-53
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- 2006
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- 1229-3024(pISSN)
E-business Strategies for Management stages on the Website
Abstract
E-business managers must make a profit on the goods and services they sell. But e-business retailers are still searching for strategies that work. To test current practices, we became 'phantom shoppers' and bought a randomly chosen set of CDs from a variety of E-business manager. Our findings suggest that order management and logistics skills are pivotal for selling profitably on the Website. In this article, we show how e-business managers can deploy resources creatively to attract the right shoppers, convert these shoppers into buyers, and improve the chances of repeat purchase while maintaining profit margins.