Journal of the Korean Dietetic Association (대한영양사협회학술지)

The Korean Dietetic Association (대한영양사협회)
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A Study on Brand Awareness of Contract Foodservice Management Company in Incheon Area

위탁급식 전문업체의 브랜드 운영 전략을 위한 브랜드 인지도 분석 - 인천 지역 일부 대학생을 대상으로 -

  • Kim, Hyeon-A (Department of Food and Nutritional Sciences, Kyungnam University) ;
  • Yang, Il-Seon (Department of Food and Nutrition, Yonsei University) ;
  • Heo, Eun-Jeong (Department of Food Service Management, Graduate School of Human Environmental Sciences, Yonsei University)
  • 김현아 (경남대학교 식품영양학과) ;
  • 양일선 (연세대학교 식품영양학과) ;
  • 허은정 (연세대학교 생활환경대학원 급식경영전공 석사과정)
  • Published : 2005.08.02
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Abstract

The purpose of this study was to investigate the college and university student's perception on the brand awareness of contract foodservice management company in Incheon area. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of 82.5%. The results showed that 85 % of the students has known that the foodservice operation was managed by contracted management company, only 56.5% of them have known the exact name of contract foodservice management company managing their cafeteria. It was recommended therefore that contract foodservice management company need more efforts for widening public activities for their company's name.

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