Journal of Dairy Science and Biotechnology
- 제23권1호
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- Pages.39-47
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- 2005
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- 2733-4554(pISSN)
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- 2733-4562(eISSN)
원유수급 및 우유 소비구조 분석
Analysis of Milk Demand System
초록
This paper is intended to estimate demand for milk using POS data. POS databases were taken from various retail store across the country that account for 5 percent. Own price elasticities are negative and most milk products are statistically significant. Advertising effects are marginal, and statistically significant except flavored milk. Seasonality is apparent from July through september except children's milk.