Analysis of Milk Demand System

원유수급 및 우유 소비구조 분석

This paper is intended to estimate demand for milk using POS data. POS databases were taken from various retail store across the country that account for 5 percent. Own price elasticities are negative and most milk products are statistically significant. Advertising effects are marginal, and statistically significant except flavored milk. Seasonality is apparent from July through september except children's milk.