경영과정보연구 (Management & Information Systems Review)
- 제17권
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- Pages.243-261
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- 2005
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- 1598-2459(pISSN)
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- 2733-4767(eISSN)
B2C 기업의 IS역할 유형과 웹기반 전자상거래시스템 활용 간의 관계 분석
A Study on the Relationships between IS Role and Web-based EC System Application
초록
A research model based on the concept of a strategic grid was developed to examine the relationship between the role of information system(IS) and organizational use of the web-based electronic commerce(EC) system to achieve business competitiveness. A survey questionnair was sent eletronically to 141 internet shopping malls which sell physical goods direct to an individual end consumer and 125 usable responses were abtained. The results indicated that firms with the strategic views of IS make more use of web-based EC system than firms with support views of IS to achieve their bossiness goals.
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