Development of a Comparison-Shopping Agent System Considering Buyer's Preference

구매자 선호도를 고려한 비교쇼핑 에이전트 시스템의 개발

  • Lee Han-Jin (Division of Business Administration, Pukyong National University) ;
  • Yum Chang-Sun (Division of Business Administration, Pukyong National University)
  • Published : 2005.03.01

Abstract

Recently comparison-shopping agent systems are promising to support purchase of buyers in online-shopping environment. This paper proposes a comparison-shopping agent system considered easy access and buyer's preference. Easy access is achieved by minimizing questions to buyer. Buyer's preference is considered by using pairwise comparison of products attributes. Procedure of the proposed system is explained with a case of notebook. Finally a prototype has been implemented.

Keywords

References

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