통상정보연구 (International Commerce and Information Review)
- 제7권2호
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- Pages.115-137
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- 2005
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- 1598-7604(pISSN)
e마켓플레이스 간 협업을 통한 전자무역 모델에 대한 연구
A Study on Collaborative e-Marketplaces for Trade
- 투고 : 2005.05.01
- 심사 : 2005.06.15
- 발행 : 2005.06.25
초록
E-trade is important that SMEs can do international business with activity. However, SMEs are facing psychological and economic barriers to e-trade. Therefore, SMEs depend on intermediaries for e-trading. In this context, APEC carried out the APEC Global B2B Interoperability Project to promote e-trade and increase benefits for member countries from 2002 to 2004. Especially this project emphasizes a collaboration with e-marketplaces. It has significance in that it is a new model to help SMEs do international trade. This study analyzes the APEC project in terms of technology and business and evaluates the project as a collaborative business model.