참고문헌
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- 구동모, '혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰', 경영정보학연구, 제13권, 제1호(2003), pp.142-169
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- 이호배, 장주영, '온라인 멤버쉽이 몰입과 일체감의 매개를 통해서 고객 애호도에 미치는 영향', 경영학연구, 제31권, 제3호(2002), pp.787-815
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