한국지역사회생활과학회지 (The Korean Journal of Community Living Science)
- 제16권4호
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- Pages.59-69
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- 2005
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- 1229-8565(pISSN)
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- 2287-5190(eISSN)
중국조선족 여자대학생의 의복태도집단별 의류점포선택평가기준
Evaluation Criteria For Clothing Stores by Clothing Attitudes for Korean-Chinese College Female Students
초록
This study examined the shop selection standards and preferred shops depending on the clothing attitudes identified by the psychological characteristics of consumers. To this end, this study selected the Korean Chinese college women in Yanbian. The study was conducted against 300 college students from May to June, 2002. Questionnaire was used for studying the subject of the thesis. Each question was rate4 in 5 point scale, where 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed using the SAS PC program. The t-test and
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