과학관 시설의 비시장적 가치

The Non-Market Value of Science Museum

As a scientific educational facility, the role of science museum has been enlarged. However there are few study to evaluate the public value of science museum. This paper applies a conjoint analysis to measuring the public value of science museum. At first, this paper chose the attributes of science museum and derived the marginal willingness to pay, As a result, the choice works for selecting a preferred option among three alternatives were within respondents' ability and the derived marginal willingness-to-pay estimates were statistically different from zero. This paper contributes to complementing the existing valuation methods by estimating the attributes of science museum and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to the policy of cultural facilities.