The Korean Journal of Community Living Science (한국지역사회생활과학회지)
- Volume 16 Issue 3
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- Pages.57-64
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- 2005
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- 1229-8565(pISSN)
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- 2287-5190(eISSN)
Comparison of Clothing Attitudes and Clothing Purchase Criteria between Korean and Korean-Chinese College Female Students
한국과 중국 조선족 여대생의 의복태도와 의복구매평가기준 비교
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Kim, Soon-Sim
(Dept. of Clothing & Textiles, Seowon University) ;
- Kim, Hyun-Sik (Dept. of Science & Technology Education for Life, Seoul National Univ. of Education)
- Published : 2005.09.01
Abstract
The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.