AHP 분석법을 활용한 친환경 실내마감재의 소비자 가치 분석

Analysis on Consumers' Value about Environmentally-Friendly Interior Finishing Material by Analytic Hierarchy Process

The purpose of this study is to find out the Consumers' value about Environmentally-Friendly Interior Finishing Material and to provide essential data for the development of realistic environmentally-friendly material also in compliance with the requirement of consumer. The questionnaire inquiry used of Analytic Hierarchy Process was carried out for both designers and common housewives to characterize the main demanding stratums for interior finishing goods in October, 2004. The results were summarized as follows; The interior finishing materials regarded as important in residential space were by the order of Wood Floor for Ondol, Wall Paper, Emulsion Paint; Environmentally-Friendly Wall Paper appeared its value of 1.56 times than Ordinary Wall Paper, in the same case of Emulsion Paint is at 1.63 times, Wood Floor at 2.12 times, respectively. Besides, as the result of correlation and regression analysis, they preferred to environmentally-friendly property by the nearer women, the nearer larger incomes, the nearer highly educated, and the nearer non-experts (housewives).