한국컴퓨터정보학회논문지 (Journal of the Korea Society of Computer and Information)
- 제10권3호
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- Pages.267-273
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- 2005
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- 1598-849X(pISSN)
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- 2383-9945(eISSN)
전자상거래의 주요 성공요인에 관한 연구
A Study on Critical Success Factors of Electronic Commerce
초록
인터넷의 급속한 성장은 시장의 개념적 패턴에 변화를 주게 되었으며, 전자상거래의 급속한 발전으로 이어지고 있다. 국내외 전자상거래 시장이 급격히 발전함에도 불구하고 전자상거래의 성공요인에 관한 연구는 실제 미흡한 상태로 전자상거래에서 소비자들의 만족도와 재구매의도에 유의한 영향을 미치는 주요 성공요인을 규명하는 것은 전자상거래를 추진
The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research was conducted to identify the critical success factors of electronic commerce. In this study it is found that price and customer service are very important to increase customer satisfaction and intention to repurchase. In addition, the result of this study shows that (1) ease of use, (2) transaction efficiency and (3) qualify assurance are very important to increase customer satisfaction. And, the result of this study shows that (1) ease of use and (2) security are very important to increase intention to repurchase.
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