The Journal of Korean Institute of Communications and Information Sciences (한국통신학회논문지)

The Korean Institute of Commucations and Information Sciences (한국통신학회)
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A Study on Influencing factors and strategic market segmentation for diffusing ATCA based network equipments

ATCA 기반 통신 장비의 수요 요인 분석 및 도입 전략에 관한 연구

  • 유재흥 (한국정보통신대학교 경영학부 네트워크경영연구실) ;
  • 하임숙 (한국정보통신대학교 경영학부 네트워크경영연구실) ;
  • 최문기 (한국정보통신대학교 경영학부 네트워크경영연구실)
  • Published : 2005.07.01
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Abstract

This paper aims to find influencing factors for firms to adopt network equipments which based on Advanced Telecom Computing Architecture (ATCA). ATCA suggests a standardized specification for telecom equipments design. This new paradigm of developing network equipment provides benefits for network equipment manufacturers by reducing development time for new equipments with lower CapEx and OpEx. It also deliver oportunities for telecom services providers to exploit or test new services by replacing or upgrading part of total system with modular based network equipments. The research model basically depends on various researches based on Rogers' Innovation and Diffusion theory and it is verified through an empirical study for ninety-one domestic forms. Binary logistic regression was conducted to find the relationship between purchase intention and factors affecting new technology adoption. As a result, two factors such as scalability and cost/benefit effectiveness of the new system were statistically significant. Cluster analysis followed with those two variables. This helps TEMs (Telecom Equipments Manufacturers) get some implications on timing and target customers for diffusing the ATCA based technologies in the market.

ATCA(Advanced Telecom Computing Architecture)는 장기간의 통신 장비 시장의 침체에 돌파구를 마련하기 위해 100여개의 관련 업계가 모여 만든 차세대 표준 네트워크 설계 규격이다. ATCA는 기존 소수의 대형 벤더들이 자사의 고유 시스템을 공급함으로써 발생했던 이기종간의 호환성 문제, 고가의 장비가격, 시스템 변경 및 확장에 있어 어려움, 수요자의 공급업체에 대한 기술 의존성과 같은 문제를 해결할 수 있을 것으로 기대되고 있다. 본 연구에서는 ATCA 기반 장비의 잠재 수요자인 기업의 입장에서 어떠한 요인들을 기준으로 시스템을 채택하는 지를 Rogers의 혁신 이론에 근거하여 살펴보고 있으며 91개 기업체를 대상으로 설문 조사를 실시하여 실증 분석하였다. 로지스틱 회귀분석을 통해 ATCA 장비 구매에 유의한 영향을 주는 요인을 기준으로 군집 분석을 실시하여 기업의 특성에 따른 ATCA 장비 도입 전략을 제시한다.

Keywords

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