한국관광식음료학회지:관광식음료경영연구 (Journal of Applied Tourism Food and Beverage Management and Research)
- 제16권2호
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- Pages.57-78
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- 2005
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- 1598-0871(pISSN)
여가.관광의 선택속성에 관한 연구
A study on the Factors of Choice Properties of Leisure Tourism
초록
This study is concerned with the factors of choice properties of leasure tourism. The seven factors of choice properties can be identified. They are tourism convenience, tourism service, tourism characteristics, tourism image and tourism famousness. The choice properties of leisure tourism become significant depending upon population size and use type characteristics. Furthermore, tourism service, tourism image and tourism famousness need to be enforced strategically because the choice properties are largely influenced by revisits, mouth-to-mouth effects, satisfaction, etc. In conclusion, this study found that the choice properties determine the preference and purchasing activities in choosing leisure tourism destination. In addition, this study provides leisure tourism oriented marketing information to tourism business enterprises so that they can perceive major factors affecting to the choice properties.
키워드