Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
권호 표지

The Study on the Characteristics of Circulation of Environmentally Friendly Agricultural Products and the Consumers' Purchase Intention

친환경 농산물의 유통 특성 및 소비자의 구입 의도에 관한 연구

  • Ko, Pil-Seok (The Dept. of Hospitality & Tourism Management, The Graduate School of Hanyang University) ;
  • Ko, Beom-Seok (Dept. of Hotel Cuisine & Beverage, Dae-gu Health College)
  • 고필석 (한양대학교 경영대학원 호텔관광경영학과) ;
  • 고범석 (대구보건대학 호텔조리음료계열)
  • Published : 2005.12.30
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Abstract

The study was initiated to diagnose the problems and future direction of domestic environmentally friendly agriculture by analyzing the overall opinions of producers and consumers of environmentally friendly agriculture. The collected data were analyzed and tabulated. The research results show that relatively people of 30s${\sim}$40s are the main target groups for the marketing of environmentally friendly agricultural products. When environmentally friendly agricultural products were consumed, right information on safety of environmentally friendly agricultural products should be addressed to customers, and confidence to them has to be brought about from customers.

Keywords